Our team members and Artists Destin RunningRabbit and Iman Bukhari have recently launched a Guerilla art movement meant to evoke empathy and a sense of urgency in society to intervene with the Missing and Murdered Indigenous Women and Girls, Trans & Two-Spirits crisis in Canada. We unveiled the project this Tuesday at several locations in downtown Calgary and reached over 6,000 people so far. The video of the social experiment has also gone viral. We are hoping to continue the display at several other locations across the city on different days. We have chosen not to disclose the location and times and dates of the display because it is meant to be random and to make people think about it on the spot. Too long have people ignored the crisis and chosen to turn a blind eye. With this display, they can’t.

We would like to see this project travel throughout Canada along with Destin and capture the reaction of various people across the nation through a social experiment. We urge organizations across Canada to aid us in helping Destin achieve this goal (contact us). If we can have a red couch travel across Canada in the name of “Canada 150,” then we must not ignore this human rights crisis any longer. It’s time to wake people up to the brutal reality. It’s time to make the change and urge our government to make that change.

Find out more about the project.